ABOUT US

LIVING OUR ENDLESS SUMMER

Laura Lonarc in beachwear top with dog

FOUNDER AND CREATIVE DIRECTOR

LAURA LONDOÑO @LAURALONARC

From a young age, Laura inherited a passion for fashion from her grandmother and mother, both fashion designers. She watched her mother's beautiful work creating garments and began designing her own dresses and clothes for special occasions at an early age. It was clear to Laura that what inspired her most and made her happy was designing. Her dream is now a reality with 𝐋𝐎𝐍𝐀𝐑𝐂, her own brand. Through her designs, she is able to convey a significant part of her being and celebrate the beauty of being a woman.

OUR STORY

Since 2019, 𝐋𝐎𝐍𝐀𝐑𝐂 has been creating summer beachwear with the goal of making every woman feel powerful and confident in her femininity. We believe that the female body is a source of strength, love, elegance, and sensuality. Our well-defined aesthetic aims to make every woman worldwide feel unique, powerful, and incredibly sexy through 𝐋𝐎𝐍𝐀𝐑𝐂.

Laura Lonarc in a shooting for Bodysuit Eva
Fanny pack from Lonarc with Ambar bikini on background

ECO-FRIENDLY

As a brand, 𝐋𝐎𝐍𝐀𝐑𝐂 is committed to caring for the environment. All of our fabrics are created through eco-friendly processes, and some are made from 100% natural fibers or recycled plastic. We also use energy-saving clothing machines. Since 2020, 𝐋𝐎𝐍𝐀𝐑𝐂 has been donating a portion of our sales to support peasant families who plant trees in the forests of Colombia in order to take care of our planet. We are proud to have a growing mini-forest located in the department of Pailitas, Cesar in Colombia.

WHAT MAKES 𝐋𝐎𝐍𝐀𝐑𝐂 A UNIQUE BRAND? 

Model with flower wearing Fancy Bralette  from Lonarc Lingerie collection

OUR TEAM

The 𝐋𝐎𝐍𝐀𝐑𝐂 team is highly skilled and dedicated to delivering the best in every creative process. We are meticulous and pay attention to every detail because we want our clients to feel like they are buying a work of art that reflects our effort and love.

HANDMADE

All of our products are handmade in our design workshop in MedellĂ­n, Colombia. Every small detail is carefully planned, designed, and crafted to ensure that your purchase is the perfect addition for those special occasions that you have always dreamed of experiencing.

OUR DESIGN

Our designs are characterized by unique details that make each of our pieces one-of-a-kind. We use only the highest quality fabrics and 24k gold-plated hardware to give our signature touch.