FOUNDER AND CREATIVE DIRECTOR

LAURA LONDOÑO @LAURALONARC

From a young age, Laura inherited a passion for fashion from her grandmother and mother, both fashion designers. She watched her mother's beautiful work creating garments and began designing her own dresses and clothes for special occasions at an early age. It was clear to Laura that what inspired her most and made her happy was designing. Her dream is now a reality with 𝐋𝐎𝐍𝐀𝐑𝐂, her own brand. Through her designs, she is able to convey a significant part of her being and celebrate the beauty of being a woman.

OUR STORY

Since 2019, 𝐋𝐎𝐍𝐀𝐑𝐂 has been creating summer beachwear with the goal of making every woman feel powerful and confident in her femininity. We believe that the female body is a source of strength, love, elegance, and sensuality. Our well-defined aesthetic aims to make every woman worldwide feel unique, powerful, and incredibly sexy through 𝐋𝐎𝐍𝐀𝐑𝐂.

ECO-FRIENDLY

As a brand, 𝐋𝐎𝐍𝐀𝐑𝐂 is committed to caring for the environment. All of our fabrics are created through eco-friendly processes, and some are made from 100% natural fibers or recycled plastic. We also use energy-saving clothing machines. Since 2020, 𝐋𝐎𝐍𝐀𝐑𝐂 has been donating a portion of our sales to support peasant families who plant trees in the forests of Colombia in order to take care of our planet. We are proud to have a growing mini-forest located in the department of Pailitas, Cesar in Colombia.